“59% of consumers prefer to buy new products from brands familiar to them and 21% say they purchased a new product because it was from a brand they like.” – Global New Production Survey
What is a brand?
The promise that you offer to your customer, apart from the products and services is what your brand is. The market or customer perception that is created out of a business is what your brand entails. Often that is a myth…and often that is not.
Why is Image India the Brand Builder for your business growth?
At Image India, we strive to work towards your business needs and not just your wants. The entire process of brand building involves creative expertise. Once you partner with us to build your entire brand and brand image you would be taken through an engaging exchange where we will help debrief your existing/new processes and preferences and understand your brand better; further you would be involved in this step by step brand building procedure through presentations revealing findings of immersion/research and ending with a brand unveil and in-depth induction if required.
Our expertise at Image India lies in in-depth market and consumer research, in-house content development, website development and deployment, solution oriented brand naming, copywriting and media mix. The way forward is to use all these skills to build your brand, to build your business. A wholesome brand experience can only be built with complete understanding of the target market and the industry. Our strategy led approach will make your brand reach the levels of success that your business deserves to achieve.
A sound strategy entails what is not to be done as much as what is to be done. It is about answering to your needs and not just your wants. These do's and don'ts not only spearhead your business strategy. It takes ahead your brand name too. A name or a logo has to be taken much ahead of itself. The best way to do so is to build a strong brand identity that envelops a strong brand essence and purpose, positioning the brand right and making a brand experience that is meaningful and memorable. The strongest foundation of building a brand finds resonance in a robust brand strategy.
Why is Image India the best brand strategy agency for you?
Our in-house proprietary methods help us establish a unique brand strategy for your business, developing brand solutions that define the business and make it stand out from the crowd. Each method covers a particular aspect of branding, be it naming or customer identification. For instance, the Kapferer's brand prism is a model which aids us in developing the brand identity. Key elements of a brand like a physique, image, culture, relationship and personality are mapped. Kapferer says, “Strong brands are capable of weaving all aspects [of the prism] into an effective whole in order to create a concise, clear and appealing brand identity.” Another strategic method of using the 12 brand archetypes in decoding the brand personality, help in bringing a brand to life by deciding whether it is 'The Hero', 'The Outlaw,' 'The Explorer' and many more.
Image India is the brand strategy agency where branding for your business needs is taken seriously. We believe in building brands with a purpose, a brand that is much beyond its logo, leaflet and label.